Monday, September 25, 2023
HomeNewsrealme launches first Coca-Cola smartphone, a branded realme 10 Pro 5G

realme launches first Coca-Cola smartphone, a branded realme 10 Pro 5G

realme, on Saturday, announced the anticipated official release of the realme 10 Pro 5G Coca-Cola Edition globally, as part of a co-branding exercise with beverage maker Coca-Cola.

“This is the first time realme has co-branding with the world’s most famous carbonated soft drink brand, Coca-Cola, to provide a fresh and exciting limited edition,” the company says.

The smartphone’s rear design is inspired by Coca-Cola’s classic design elements with a Red and Black collision.

The 70/30 asymmetrical back design highlights the Coca-Cola logo with three points of black and seven points of red, making the classic logo instantly recognizable.

Coke red gives a positive, youthful, and energetic feeling. The matte imitation metal process provides the elegant touch of brushed aluminium while remaining resistant to scratches and fingerprints.

Another noteworthy feature is the customized UI system, from the lock screen to the dynamic charging effect, which is all designed based on Coke red and Coca-Cola’s bubble element, bringing extra cheer to each moment for consumers. Besides, ringtones are customized as well to provide more interesting details, such as the Coca-Cola ringtone and the sound of fizzing liquid bubbles. The app icons are also designed based on Coke red and the real image of the real goods.

Interesting details are customized everywhere on the device to make it appeal to the youth. The 80s Cola Filters is a true blast from the past with a special edition shutter sound. When taking a photo, it sounds like the opening of a real Coke.

Besides the customized details, the Coca-Cola Edition was released with a deluxe boxset which includes interesting peripheral products as well: a customized SIM card needle, a realme Coca-Cola figure, DIY stickers, as well as a customized and unique limited number card.

Specifications of the realme 10 Pro 5G Coca-Cola Edition include a Snapdragon 695 5G processor, a 5000mAh battery, and a 108MP ProLight Camera. Additionally, the camera also comes with the updated Street Photography Mode 3.0. Users can experience different city filters based on their geographical locations. And there’re other new features, such as Super Group Portrait and One Take to improve the imaging experience. It packs 8GB RAM (extendable by another 8GB dynamic RAM) and up to 1TB of external memory.



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